By: Dr. Shane Kurth, D.C., BCN
Founder & Head of Franchise Development, Radiant Results
Updated May 2026

This guide is written from inside Radiant Results — the model I built from the ground up at our Sandy, UT location. I wrote it to be the resource I wish had existed when I was evaluating this space: specific, honest about what this takes, and direct about what separates this model from everything else you’ll find when you search this topic.

The red light therapy franchise market is still wide open. Most US metros have no dominant operator — and the infrastructure to support serious franchise expansion is still being built.

Key Takeaways

• The global red light therapy beds market is projected to grow from $162.3 million in 2024 to $491.6 million by 2033 at an 11.9% CAGR, per Grand View Research — the dedicated franchise studio segment is significantly earlier in its development curve than the broader category
• No single brand has established category leadership in dedicated red light therapy franchising — territory in most primary US metros remains available and is being awarded on a rolling basis
• The Radiant Results Sandy, UT location achieved 400%+ impression growth and 200%+ click growth within 30 days of launching the franchise SEO program — a timestamped result from a live location, not a projection
• Medical-grade equipment (Dahlia Full Body Light Therapy Bed) paired with measurable outcome tracking (Styku 3D body scanner) creates a pricing and retention model that separates Radiant Results from commodity operators
• Active and opening markets include Sandy, UT; Charlotte, NC; and St. Louis, MO — additional markets are available for qualified operators who inquire directly

The Red Light Therapy Franchise Opportunity in 2026

The global red light therapy beds market is on track to grow from $162.3 million in 2024 to $491.6 million by 2033, at an 11.9% CAGR. North America accounts for roughly 47.6% of that market today. That trajectory is driven by structural demand shifts — the longevity economy, the biohacking consumer segment, and the recovery and performance market are all pulling toward the same service category from different directions.

For a franchise investor, this means a category large enough to support meaningful studio-level revenue — but young enough that dedicated franchise infrastructure hasn’t locked up most US markets. Cryotherapy, IV therapy, and sauna studios are further along the maturity curve. Category leaders have been established in many primary metros, and available territory is tighter. Red light therapy franchising is where those categories were five to seven years ago.

One distinction is worth understanding clearly. Consumer-grade red light therapy — at-home panels, tanning salon add-ons, gym floor devices — is a different market than a dedicated franchise studio model. The franchise studio segment is where membership revenue, premium pricing, and a repeatable service model live. That’s the segment where operators build a real business, and it’s the segment that remains underdeveloped as a franchise category.

Source: Grand View Research red light therapy beds market analysis. Figures represent the global market and are provided for category context — not as a guarantee of local market conditions or franchisee revenue performance.

The International Franchise Association reports that the health and wellness franchise sector has consistently outperformed other categories in unit growth over the past decade. Within that sector, the dedicated single-modality studio model — one service, executed at medical-grade standard — has demonstrated stronger margin profiles than multi-service wellness concepts.

The timing argument is straightforward. Most US metros do not yet have a dominant dedicated red light therapy franchise operator. Operators who claim those markets in 2026 are not entering a saturated space — they are defining what the category looks like in their market.

Why Radiant Results Is Expanding While Most Competitors Are Still Finding Their Model

There is a difference between being an early-stage brand and being an underdeveloped brand. Radiant Results is early-stage by design. We are in active expansion across Sandy, UT; Charlotte, NC; and St. Louis, MO, with additional markets in qualification. That is not a liability for operators evaluating this opportunity. It is the point.

Being early in a category means available territory. It means founder-level access to the franchisor. When franchisees have an operational question or market-specific challenge, they are not routed through a regional manager at a corporate call center. It means the ability to define what the Radiant Results brand looks like in a given metro — before any competitor arrives to define it for you.

What I built into the franchise model reflects what I learned at the Sandy, UT location: a demand-generation system that works, a service model that drives membership retention, and an operational playbook a qualified operator can execute without a clinical background. The franchise support structure covers site selection, build-out guidance, training, the full marketing program, and ongoing operational support. These are not aspirational promises — they are infrastructure already validated at a live location.

The case for franchising with Radiant Results rather than building independently comes down to operations. An independent operator entering this space in 2026 builds site selection judgment, a marketing system, an equipment procurement process, a membership model, and an operational playbook entirely from scratch. All while the category grows around them and franchised operators with proven systems compete for the same member base. The Radiant Results franchisee enters with all of that already built.

Proof of Concept: What 30 Days of Franchisor-Led SEO Did at Our Sandy, UT Location

This is the data point I lead with when operators ask whether the franchisor’s marketing system actually works. It is a timestamped, specific result from a real location — not a projection.

Within the first 30 days of launching the SEO program at our Sandy, UT location, the location achieved 400%+ growth in search impressions and 200%+ growth in search clicks. Those are local search demand metrics. They represent how many times the location appeared in search results and how many prospective members clicked through to learn more. In a membership-driven service business, those are the upstream indicators that determine new member flow.

To be precise: this is not a financial projection. It does not guarantee you will see the same result in your market. What it demonstrates is that the franchisor’s digital marketing infrastructure is operational, replicable, and producing measurable demand at a real location. Not a test environment — a franchise location in an active market.

The question operators ask most often about franchise systems is some version of: “Will corporate actually drive traffic to my location, or will I be on my own?” The Sandy result is a concrete answer. We built the program, deployed it, and within 30 days it was producing results that a first-time local operator would take six to eighteen months to achieve independently.

The timing matters for one more reason. That result was achieved in the early expansion phase of the brand. Operators who launch in new markets now capture SEO equity in their metro — search presence, local authority, and review volume — while competitors are still deciding whether to enter the space. That advantage compounds over time.

Inside the Radiant Results Model: Equipment, Services, and Member Experience

The most important business case distinction between Radiant Results and commodity red light therapy operations is equipment grade. Equipment grade determines pricing power, and pricing power determines everything downstream.

The Dahlia Full Body Light Therapy Bed

The Dahlia Full Body Light Therapy Bed is medical-grade. That designation is not marketing language. It refers to the output quality and full-body coverage standard of the device relative to consumer-grade panels found in tanning salons, gyms, and home wellness setups.

Research published in the National Institutes of Health PMC archive supports that red light therapy at therapeutic wavelengths and adequate irradiance produces measurable physiological effects — a standard consumer panels frequently fail to meet. A session on a medical-grade full-body bed delivers materially different coverage and intensity. That difference justifies a premium membership price point, which is the foundation of the financial model.

When I was building the Sandy location, the equipment decision was not a cost optimization exercise. It was a market positioning decision. A member who experiences a full-body session on a Dahlia bed is not comparing it to a consumer panel. They are comparing it to other premium wellness services. The equipment is what puts us in that competitive frame.

Styku 3D Body Scanning — The Retention Mechanism

The Styku 3D body scanner turns a service that members feel into a service they can see and track. It measures body composition and physical dimensions with precision. It creates a baseline at enrollment and tracks changes over time. That data becomes the member’s proof of results — and proof of results is the most powerful membership retention mechanism available.

This is a data-driven results model, not a vibe-based wellness play. Members who can see their progress on a 3D scan timeline renew. Members relying on subjective self-assessment to evaluate results are far more likely to pause or cancel. The Styku scanner converts subjective wellness into objective data, and that conversion drives retention rates.

The Staffing and Licensing Model

Radiant Results operates as a non-medical wellness service. Franchisees are not required to hold a medical license to own and operate a location.

This is a meaningful operational advantage compared to medspa, IV therapy, or injectables-based franchise concepts that require physician oversight or licensed clinical staff. The staffing model runs at 2–3 team members per location. Combined with approximately 5% COGS and a labor cost structure in the 7–8% range, the model is built to achieve ~87% gross margin on services. All figures reflect company-owned location performance — see Item 19 of the FDD for the full financial performance representation.

If this sounds like the kind of business you want to build, see if you qualify for a location. We’re selectively awarding markets — not every applicant is the right fit, and that’s intentional.

This is not a franchise offering. A franchise can only be offered through delivery of a Franchise Disclosure Document.

Available Markets and Territory Availability

Current Radiant Results locations and expansion markets:

Most US metro markets do not yet have a Radiant Results location. Unlike mature franchise categories — quick-service food, fitness, personal care — where primary markets have established operators and available territory is limited, dedicated red light therapy franchising is still in early expansion across most of the country.

The first-mover argument here is not manufactured urgency. It is a structural observation about how local service categories develop. The operator who launches a Radiant Results studio in a given market in 2026 is not the tenth red light therapy studio competing for an established customer base. They are establishing the brand in that market — building local search presence, developing the first member base, and accumulating review volume and local authority that compounds over time.

The fastest way to determine whether your target market is available is to submit an inquiry. Territory assignments are made based on qualified applicants — markets are not held indefinitely while operators deliberate.

Who Should Own a Radiant Results Franchise — Three Operator Profiles

The model performs best with the right operator, and the wrong operator in a market creates problems for both parties. Here is how fit breaks down across three profiles.

Profile 1: The Wellness Entrepreneur

This is the operator with a health-adjacent background — fitness, nutrition, personal training, coaching, or general service-sector operations — who is building a wellness studio business. They want a proven operational model rather than the uncertainty of building from scratch. They bring genuine community relationships and a client-service orientation that serves well in a membership-driven business.

One honest note for this profile: the capital requirements are real. The early operational phase requires active time investment. Launching a new location is a different kind of work than anything in a corporate or coaching career. This model is not hands-off. The operators in this profile who perform best know their members, are deeply engaged in their local market, and treat the franchisor support infrastructure as leverage — not a substitute for their own effort.

Profile 2: The Multi-Unit Investor

This is the franchise investor who already operates one or more service-based businesses and is evaluating a red light therapy franchise as a portfolio expansion. The membership revenue model appeals to them. The early category stage represents a territory opportunity they want to capture before the window tightens. They are operationally equipped to manage across multiple locations or markets.

One honest note for this profile: Radiant Results is an early-stage brand. Investors who need the certainty of a 200-unit system with years of published average unit volume data may want a more mature franchise. Investors who want to build the category leader in a segment where no dominant brand has been established — and who have the operational experience to execute — have timing on their side.

Profile 3: The Existing Wellness Operator

This is the most underserved profile in the current conversation around red light therapy franchising. Chiropractors, med spa owners, recovery studio operators, and gym owners with an existing client base and physical infrastructure are uniquely positioned to add or convert to Radiant Results.

They bring a built-in client base with a wellness orientation. They bring operational infrastructure — lease, staff, systems — that reduces the cold-start challenge. They bring local credibility that takes a new operator months to build. In many cases, they have physical space that is underutilized relative to its potential revenue output. For a chiropractor or recovery studio owner who has already been fielding client interest in red light therapy, this conversation is worth having now.

How Radiant Results Compares to Other Wellness Franchise Investments

Prospective investors typically evaluate a red light therapy franchise alongside cryotherapy franchises, IV therapy and medspa concepts, sauna studios, and multi-service wellness franchises. Each category has a different investment profile, regulatory environment, staffing model, and market maturity.

The regulatory comparison matters. Multi-service wellness franchises and IV or injectables-based concepts require physician oversight, licensed clinical staff, or both in most states. That creates ongoing staffing cost, hiring complexity, and compliance management baked into the operating model. The Radiant Results non-medical model does not carry that overhead.

The most instructive comparison for serious investors isn’t between red light therapy and cryo or sauna. It’s between a dedicated single-modality concept and a multi-service franchise that tries to be everything to everyone. Multi-service concepts generate revenue across more categories but spread operational complexity, staffing requirements, equipment investment, and training demands across all of them simultaneously.

The Radiant Results model is built for margin efficiency: 92%+ of revenue from services, approximately 5% COGS, ~87% gross margin on services, and a lean staffing model at 2–3 team members per location. All figures reflect company-owned location performance — see Item 19 of the FDD.

FAQ — Investor Questions About Red Light Therapy Franchising

How much does a Radiant Results franchise cost?

Investment levels are detailed in full in the Radiant Results Franchise Disclosure Document, which prospective franchisees receive as part of the structured discovery process. Per FTC franchise disclosure guidance, franchisors are required to provide an FDD before any binding agreement is signed — review it carefully with a qualified franchise attorney. Submit an inquiry at getradiantresults.com/franchise/ to receive the FDD and current investment figures for your target market.

Is red light therapy a viable business to invest in?

The category has real economic fundamentals. The global red light therapy beds market is projected to grow from $162.3 million in 2024 to $491.6 million by 2033 at an 11.9% CAGR, per Grand View Research. Model attributes that attract serious investors include non-medical operation, recurring membership revenue, lean staffing, and growing consumer demand across multiple demographic segments. Peer-reviewed photobiomodulation research continues to expand, supporting mainstream consumer adoption.

Whether it is the right investment for a specific operator depends on market selection, capital adequacy, operational commitment, and the quality of the franchise system. No market projection replaces a thorough review of the FDD and an honest assessment of fit.

Do you need a medical license to own a Radiant Results franchise?

Radiant Results operates as a non-medical wellness service. Franchisees are not required to hold a medical license to own and operate a location. This distinguishes the model from medspa, IV therapy, and injectables-based concepts that require physician oversight or licensed clinical staff — and it is a meaningful operational and cost structure advantage.

What equipment does a Radiant Results location use?

Radiant Results locations use the Dahlia Full Body Light Therapy Bed — a medical-grade device delivering full-body red light therapy in 15-minute sessions — and the Styku 3D body scanner, which tracks member body composition and physical progress over time. The combination creates a results-driven member experience that supports premium pricing and membership retention. This is materially different from consumer-grade panels found in tanning salons and home-use devices — a distinction that determines the pricing power and category tier the business occupies.

What markets are available for a Radiant Results franchise?

Radiant Results is actively expanding across US markets. Currently open or opening locations include Sandy, UT; Charlotte, NC (Uptown and Lake Norman); and St. Louis, MO. The majority of US metro markets remain available. Prospective franchisees interested in a specific market should inquire directly at getradiantresults.com/franchise/ to confirm territory availability — markets are assigned on a rolling basis as qualified applicants move through the process.

How does Radiant Results compare to other wellness franchise options?

The most meaningful comparison is between a dedicated single-modality concept and a multi-service wellness franchise. Multi-service concepts offer broader revenue categories but carry higher staffing requirements, regulatory complexity, equipment investment, and operational overhead across multiple service lines. Radiant Results is built around a single high-margin service delivered at medical-grade standard: 92%+ of revenue from services, approximately 5% COGS, ~87% gross margin on services, and 2–3 team members per location. Those figures reflect company-owned location performance as disclosed in Item 19 of the FDD — review that document carefully before comparing to any competing concept.

How profitable is a red light therapy studio?

Profitability in any franchise depends on market selection, operational execution, membership pricing, and cost management. Radiant Results does not make earnings claims outside of the financial performance information in Item 19 of the FDD. The company-owned Sandy, UT location has achieved $745K+ in annual revenue with approximately 50%+ net potential, per Item 19 — but those figures describe a specific location’s performance and should not be interpreted as what any franchisee will achieve. Review Item 19 carefully, and work with an independent franchise attorney and accountant before making any investment decision. The FTC’s guide to buying a franchise is a useful starting point for understanding your rights and the due diligence process.

Start Here: How to Evaluate Your Market and Inquire

The inquiry process at Radiant Results is a mutual qualification conversation. I am evaluating whether a given operator is the right fit for a given market. The operator should be evaluating whether this model fits their capital, operational capacity, and target market. That mutual evaluation is not a formality — it is how I protect the quality of the system.

The process is structured and transparent: submit an inquiry, receive the FDD, complete a discovery call, confirm territory availability, and move through the application process. There are no opaque steps and no pressure-based closing tactics.

Operators who claim a red light therapy franchise market in 2026 are establishing the Radiant Results brand in their metro during the category’s growth phase. The SEO equity they build, the member base they develop, and the local market authority they accumulate compounds over time in ways a later entrant cannot replicate. That is how local service categories work.

See if you qualify for a location at getradiantresults.com/franchise/ — markets are being selectively awarded to qualified applicants, and not every application moves forward.

This is not a franchise offering. A franchise can only be offered through delivery of a Franchise Disclosure Document.